Updated: May 21, 2020
Mei Ying is the founder of Myris Consultancy, a boutique social media marketing consultancy in Kuala Lumpur, Malaysia. She is also in the midst of setting up a new business in the wellness space.
(1) You became an entrepreneur at 25. What made you want to start your own company?
It was the idea that I could have more control over my career and my life. I wanted to work from home as I felt being stuck in traffic is such a waste of time, I wanted to be able to work with clients and business I am interested in, and I wanted to grow my income exponentially. I was also tired of office politics and limited growth in the role I was in. I was extremely lucky that there was a gap in the market at that time for a cheaper alternative to marketing agencies as businesses were only beginning to adopt social media and were unwilling to spend a large budget on it. I decided I was able to fill the gap so I came out on my own.
(2) Myris Consultancy is a boutique social media marketing consultancy. What exactly do you mean by “boutique” and what do you do for your clients?
To be honest, it’s just a fancy name for small, haha. As I do copywriting for clients, I also need to market my own business in a positive way. ‘Boutique’ also gives a warm impression of a tailored service compared to huge agencies with lots of clients. We have kept the number of clients to be below 6 at any one time, and I’ve been extremely hands-on with every single client. We provide social media marketing services to our clients from end-to-end, from setting up their profiles to managing advertisements on social media platforms. While we do not have in-house creatives, we do work with partners to provide those services to clients and this has been how I’ve been able to maintain a low overhead cost, thus being able to charge a lower retainer fee compared to big agencies.
(3) What are some of the common misconceptions that people have about social media marketing?
The most common misconceptions are that it’s cheap and it’s fast. While the platforms are free, content creation is not. The designers, photographers, and videographers need to be paid and using free stock photos might give you a poor brand image. As more and more businesses are adopting social media marketing, the space is now extremely crowded and you will need to spend on advertising to get your messages across. Lastly, although it’s super fast to post on social media, the amount of time it takes to create a piece of content is not. It starts from having a strategy in place, and then a plan in place, and then the content creation itself. The copy and creative designs might need to be tweaked as it’s being crafted before one piece of content is finally ready to be posted.
(4) What industries do you find the most interesting to work with?
This is a tough question because I find something interesting in every industry. They are all so different and thus require different strategy. I enjoy exploring different aspects of marketing to apply to different industries.
(5) With the recent pandemic disrupting businesses around the world, what is the main thing you would like to say to your clients?
Look for opportunities instead of focusing on the setbacks. How can you support your customers during this period while staying on brand?
(6) If you weren't doing digital marketing, what would you like to try your hand at doing?
A lot of other things! In fact, I’m in the midst of setting up a new business in the wellness space. I am a trained hypnotherapist and I’m using the skill to create online programmes to support women who are looking for transformations. I am also an HRDF-certified trainer (a Malaysian professional trainer certification) and I would love to write fiction and non-fiction books.
(7) What are the most stressful and most rewarding parts of your job?
The stressful part is when I need to chase deadlines. Sometimes there are too many departments involved (for eg. product team, legal team, finance team, etc.) and just waiting for each department to approve or finalise a project can end up delaying our timeline.
It is rewarding when you finally see a campaign launch and the results were beyond your expectations.
(8) You mentioned that you live by the rule: Do unto others what you would have others do unto you. How do you apply this in your business and personal life?
I always try my best to underpromise and overdeliver. I put my clients’ success as a priority and I’m willing to do above our contractual agreement if we have the capability and bandwidth to do so.
In my personal life, I try to be helpful whenever I can and to give others the benefit of the doubt when something goes wrong.